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| Sony Ericsson Xperia |
Sony Ericsson has announced the launch of its latest Xperia portfolio for India priced between Rs 32,000 and Rs 35,000. The new range includes Xperia arc, and the PlayStation certified gaming smartphone Xperia PLAY. The device integrates Android 2.3 Gingerbread platform, the camera technologies of Sony, and its own capabilities.
Mr Pawan Chadha, Country Head – India, Sony Ericsson, said, “We aim to become game changers here. As social and digital media continue to change consumer experiences, our portfolio will complement this phenomenon, and take communication entertainment to the next level.”
According to a recent report ‘Mobile Youth Around the World' by media research firm Nielson, the Indian mobile phone market offers immense growth opportunity for smartphone, given that only 10 per cent of the Indian youth have smartphones and 90 per cent of them still have feature phones.
According to a recent report ‘Mobile Youth Around the World' by media research firm Nielson, the Indian mobile phone market offers immense growth opportunity for smartphone, given that only 10 per cent of the Indian youth have smartphones and 90 per cent of them still have feature phones.
The new smartphones run on a 1 GHz Qualcomm Snapdragon platform that lets users run multiple advanced apps simultaneous with minimal drag on performance or battery life.
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